Sunday, May 1, 2011

New Brand Pays Tribute to Agency's Legacy of Travel

Many of our long-time clients know the story behind our family owned travel agency. In 1991 we began as Anderson Travel outside of Boston, Massachusetts. When we started the agency it was important that we put our family name behind our business. After all, it was my parents, Charles and Ruth Anderson, who introduced travel into my life as a young boy and inspired and encouraged me to begin this agency twenty years ago. Their love of travel continued throughout their lives and they passed along that passion for new and exciting adventures to their children and grandchildren. Today, even though my parents are no longer with us, their legacy lives on through this agency and its commitment to bringing the joy of travel to others.

Charles and Ruth Anderson
 As a recognition of our family's legacy of travel, today we are announcing that our agency will be undergoing a migration to a new name and brand, Anderson Vacations, a Five Star Travel Company, effective immediately. The new logo, which is displayed on this blog posting, will be introduced on our print and web media in the coming weeks. Our staff will also begin utilizing the Anderson Vacations name (so don't think you've dialed the wrong number) effective immediately. Phone numbers will of course remain the same and previous email addresses will still be effective, along with our new domain of AndersonVacations.com (you can reach me directly at Carl@AndersonVacations.com).
Our facebook page, Barefoot Escapes by Five Star Travel, will remain the same as well. We encourage you to become a fan of our page to keep up with our yearly hosted Barefoot Escapes, along with travel specials and useful travel tips. And, of course, Your Monday Morning Escape will continue to tantalize you with dream destinations every week in your email inbox.
We are both excited and proud to return our family name to our travel agency. We hope you will associate the Anderson Vacations brand with integrity in travel planning for many years to come. And, as always, thank you for being such an important part of our family's history.

Carl Anderson
















1 comment:

Unknown said...

Carl,

Awesome that you are "returning" to the Anderson name. Love the photo of Mr. and Mrs Anderson doing what they loved to do best...travel! That Sox shirt is perfect!

P.S Congratulations on 20 years in the business!